Skip to main content
IFLA
  • About IFLA
  • Membership
  • Activities and Groups
  • Supporters
  • News and Events
  • Publications
  • Standards
  • Annual Conference
  • Global Vision
  • Strategy

You are here: Home » Activities and Groups » Management and Marketing » Publications » M&M Publications

Search form

M&M Publications

by Section members

Flaten, T. (2006). Management, marketing and promotion of library services based on statistics, analyses and evaluation. Munich: K.G. Saur.

Gupta, D. (2006). Marketing library and information services: International perspectives. Munich: K.G. Suar.

Gupta, D. (n.d.). Marketing-mantra-for-librarians: Library marketing: Imperative to user-focused services in your library

Koontz, C.M. (2001). Glossary of marketing definitions: IFLA Section on Management and Marketing

McAdam, Daisy. (2005). E-Learning for Management & Marketing in Libraries. Munich:  K.G. Saur.

Savard, R. (2000). Adapting marketing to libraries in a changing and world-wide environ­ment. Munich: K.G. Saur.

Savard, R. (2001).  Education and research for marketing and quality management in libraries. Satellite meeting, Quebec, August 14-16 2001.
Munich: K.G. Saur.

Sueli Mara Soares Pinto Ferreira and Rejean Savard (2005).  The virtual customer:  a new paradigm for improving customer relations in libraries and information services.  Munchen: K.G. Saur.

Publications, Management and Marketing

Last update: 5 October 2012

  • Management and Marketing
  • More about this group
  • Standing Committee
  • News
  • Events
  • Publications
  • Conferences
  • IFLA PressReader International Library Marketing Award
  • Minutes of Meetings

Web Editor for this group

Contact Jeremiah Walter

  •  
  • World Library and Information Congress
    • General Information
    • WLIC 2020
    • WLIC 2019
    • WLIC 2018
    • WLIC 2017
    • WLIC 2016
    • WLIC 2015
    • WLIC 2014
  • About this Website
    • General Information
    • New on the Site
    • Promotion
    • Disclaimer
    • Data Protection
    • Copyright
    • Notice and Takedown
    • Contact Us
  • Follow us
    • News feed
    • Facebook
    • Twitter
    • LinkedIn
    • Vimeo
    • YouTube
    • Flickr
    • Instagram

Login for Web Editors / IFLA staff

The IFLA.ORG domain